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SMS is an acronym for Short Message Service and allows text messages up to 160 characters to be sent through a mobile phone.
It works through a Global System for Mobile (GSM) system that connects phones around the world.
Multimedia Messaging Service (MMS) is a new standard in mobile messaging. Like SMS, MMS is a way to send a message from one mobile to another. The difference is that MMS can include not just text, but also sound, images and video. It is also possible to send MMS messages from a mobile phone to an email address.
Formats that can be embedded within MMS include:
Top Ten Business Uses of SMS/MMS:
1. Recruitment agencies: people looking for temporary work can now register to receive SMS alerts about potential work from recruitment agencies. By sending a broadcast SMS to suitable candidates recruitment agencies can save considerable time and money.
2. Entertainment information services: SMS is being used to deliver an variety of entertainment information services such as ringtones, logos, jokes, competitions and horoscopes to customers. This generates significant revenue for many organisations.
3. Clubs and bars: many clubs and bars are using SMS to notify customers, who have opted in, about special drinks promotions and events for when they are in the area.
4. Internet service providers and hosting companies: SMS is being used to notify engineers when systems go down or if suspicious criminal activity is occurring across a network, meaning that problems can be dealt with quickly and efficiently.
5. Couriers: courier companies are using SMS to provide information to their couriers as to where to collect and deliver mail. Additionally it is being used to alert customers when items, such as concert tickets, are being delivered, so that they can ensure they are around for the delivery or can reschedule for a more convenient time.
6. Schools, colleges and universities: students and parents can now be alerted by SMS if buildings are closed due to bad weather, etc. This saves them having to wait for updates on local radio or having to call to find out if buildings are open, etc.
7. Hair salons, dentists and surgeries: individual patients can now receive automatic text reminders telling them the time and date of appointments. Patients can also postpone and reschedule appointments via SMS meaning that appointments are less likely to be missed.
8. Mechanics and body shops: mechanics are using SMS to notify customers when their cars are ready. This can save both the garages and customers time, because as soon as a job is logged as completed the customer can be automatically alerted, whether they are at home or at work, etc.
9. Charities: charities are using SMS in a variety of ways ranging from using it to alert people about fundraising activities or as a means to collect donations with enabling people being to make a pledge via a text shortcode with the donation being taken from their next bill.
10. Insurance companies: mobile users can now receive quotes and cover confirmation from insurance companies via SMS, which has helped to enhance customer service as users can have access to information 24 hours a day.
3G
3G is short for third-generation mobile telephone technology. The services associated with 3G provide the ability to transfer both voice data (a telephone call) and non-voice data (such as downloading information, exchanging email, and video messaging).
While many think of advanced services such as music downloads and streaming video on the mobile phone being geared to young people, there are many business uses for 3G phones as well. One such example is how 3G phones are used by the insurance industry in Japan. For some insurance policies a short 30 minute personal interview is mandatory to the application process. Qualified interviewers had to schedule interviews at their offices or travel to customers to conduct interviews. Now with 3G phones and video calls, they have been able to conduct the interviews remotely saving large amounts of time and effort, also speeding up the processing of the applicant.
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